The affective economies of private renting: Understanding tenants and landlords in postcommunist Romania
Project coordinator: University of Bucharest
Dr. Adriana Mihaela Soaita
Mobile phone: 0770 224 224
E-mail: adriana-mihaela.soaita@unibuc.ro , adrianamihaela.soaita@glasgow.ac.uk
Summary
The Global Financial Crisis and the Covid-19 pandemic have exposed rental housing as a mechanism that generates important inequalities of wealth, health and wellbeing in much of the world, while failing to give many tenants a sense of ‘home’. Recent academic research in the Anglo-Saxon countries and elsewhere has uncovered troubling insights—such as poor housing quality, insecurity, eviction, and economic stress—raising serious concerns about tenants’ wellbeing in less visible private renting sectors, where informal transactions increase risks and hide vulnerability away from the reach of the state. Sharing these legitimate concerns, AFFECTIVE-PRS investigates the experiences of tenants and landlords in the emerging markets of the postcommunist European space, taking Romania as a case study.
Aims
AFFECTIVE-PRS aims to: (1) explore the hidden social world of the private rental sector, investigating why tenants and landlords engage in this market and whether their practices foster a genuine sense of “home”; (2) advance academic theory by conceptualizing “home” and “self-identity” as complex assemblages of materials, relationships, dreams, finances, and emotions—each with its own temporal rhythms and all of them weaved in processes of “being” and “becoming”; and (3) contribute to national and international discussions on the regulation of the private rental sector. To achieve these goals, the project adopts a qualitative, multidisciplinary approach, creating synergies between methods developed in meta-ethnography (critical interpretive synthesis), sociology, and visual studies (including qualitative questionnaires and photo-elicitation interviews), along with insights from public policy analysis (scenario construction).
Research questions formulated within this project:
- Why do tenants and landowners engage in the rental housing sector, and how do these practices relate to their chosen ways of “being” and “becoming”?
- How do tenants and landlords construct ideas of risk and trust when they navigate market transactions, legal frameworks, and cultural meanings?
- In what ways do tenants’ and landlords’ practices contribute to the territorialization and stabilization pf a sense of home within the physical, subjective and abstract space of a rented property?
- What are the social and political implications of tenants’ and landlords’ practices for creating a more sustainable and equitable residential rental sector?
The project’s results have been actively disseminated within the academic community through publications, presentations at international and national conferences, and workshops. Additionally, its methodological contributions have attested to the rigor of the research. To engage the general public, the findings have been shared via press releases, media articles, blogs, and video clips. A ‘Guide of Best Practices’ will also be developed to reach tenants, landlords, and letting agents, ensuring that the project’s insights are communicated broadly. The public has been engaged all along the research process through questionnaires, interviews, and workshops, fostering collaborative dialogue to identify equitable solutions for a sustainable rental system in Romania. Below are some of the key results and activities from the AFFECTIVE-PRS project.
Articles
- Soaita, A. M. (2025). “Structures of feeling in the affective economies of renting in the Majority World: an interpretative synthesis of the academic literature.” Geoforum, https://doi.org/10.1016/j.
geoforum.2025.104268 - Soaita, A. M. (2024). “The social vibe of the tenant/landlord relationship in a ‘tenant-market’: the case of Romania” Housing Studies.
- Soaita, A. M. (2024). “Systematic review: locating qualitative academic publications for reviewing tenants’ and landlords’ renting experiences and interaction in the Majority World” Open Research Europe.
- Soaita, A. M. (submitted 4-Nov-24, under review). “Pathways to renting: private landlords and tenants in Romania.” Housing Studies.
Videos
- Chiriașul ideal – The ideal tenant, published 2 August 2024
- Proprietarul ideal – The ideal landlord, published 3 September 2024
- Locuința închiriată ideală -The ideal rented property, published 15 October 2024
Briefing papers
- Critical interpretative synthesis: process protocol – locating publications for reviewing (Briefing paper 1)
- Qualitative online questionnaire: design protocol (Briefing paper 2)
- What “structures of feeling” charge the affective economies of renting in the Majority World? (Briefing paper 3)
- The private renting sector in Romania: current practices (Briefing paper 4)
- The ideal tenant (Briefing paper 5)
- The ideal landlord (Briefing paper 6)
- The ideal rented property (Briefing paper 7)
- Systematic review: PRISMA checklist and flow diagram (Briefing paper 8)
- Guide for Good Practice (Briefing paper 9).
- My successful MSCA Proposal – AFFECTIVE-PRS
Blogs/press articles
- “Locuinta inchiriata ideala”, 15 October 2024, published by RadarImobiliare, RO, at https://radarimobiliar.ro/2024/locuinta-inchiriata-ideala/
- “Proprietarul ideal”, 11 September 2024, published by RadarImobiliare, RO, at https://radarimobiliar.ro/2024/proprietarul-ideal/
- “Chiriasul Ideal”, 6 September 2024, published by RadarImobiliare, RO, at https://radarimobiliar.ro/2024/chiriasul-ideal/
- “The ideal rented property”, November 2024, published by CaCHE, UK at coming-soon and RentingEvidence, UK at coming-soon.
- “The ideal landlord”, 12 September 2024, published by CaCHE, UK at https://housingevidence.ac.uk/the-ideal-landlord/ and RentingEvidence, UK at https://rentingevidence.org.uk/blog/the-ideal-landlord/
- “The ideal tenant”, 5 August 2024, published by RentingEvidence UK at https://rentingevidence.org.uk/news/the-ideal-tenant/ and CaCHE, UK at https://housingevidence.ac.uk/the-ideal-tenant/
- “Despre chiriasi si proprietari: de ce inchiriem?”, 2 April 2024, published by RadarImobiliare, RO, at https://radarimobiliar.ro/2024/proprietari-si-chiriasi-de-ce-inchiriem/
- “Learning from abroad: the social vibe of a tenant/landlord relationship in a ‘tenant market’”; 13 May 2024, published by CaCHE, UK, at https://housingevidence.ac.uk/learning-from-abroad-the-social-vibe-of-a-tenant-landlord-relationship-in-a-tenant-market/
- “For a better private renting system: learning of/from ignored geographies”, 8 April 2024, editorial in ENHR Newsletter: see https://enhr.net/wp-content/uploads/2024/04/Nl24-1.pdf or https://zenodo.org/records/10955412
Conference presentations
- ENHR Annual International Conference, Making Housing Systems work: Evidence and solutions, 26-30 August 2024, Delft, the Netherlands (two presentations).
- Aniversary National Conference, Universitatea de Vest Timisoara, 65 de ani de geografie: Excelență, viziune, profesionalism în educația și cercetarea geografică, 30 May 2024, Timisoara, Romania, invited plenary speaker.
- Royal Geographical Society – IBG Annual International Conference, Climate changed geographies, 29 August – 2 September 2023, London, UK (two presentations).
- ENHR Annual International Conference, Urban Regeneration – Shines and shadows, 28-30 June 2023, Lodz, Poland (two presentations). See conference paper (early draft) here.
Workshops: invited presentations
- “Horizon Europe MSCA: Oportunități și Lecții Învățate de la Beneficiari și Evaluatori”, Bucharest, Martie 2025, invited speaker, by SciResCareer, University of Bucharest
- “Excelența în cercetare – ERC & MSCA în România”, November 2024, panel speaker by UEFISCDI, Romania.
- PROJECT WORKSHOP 3 & 4: Joined co-creation and end-of-project workshops, October 2024, University of Bucharest.
- Faculty of Geography and Geology, Alexandru Ioan Cuza University of Iasi: May, invited by Dr Mihai Bulai (two presentations).
- “Using Facebook groups to recruit research participants for qualitative studies”, at the Social Media as a Research Tool, International Webinar Series Session 1, University of Glasgow, online, May 2024. Recorded seminar: https://www.youtube.com/watch?v=_7gMIg19cyA
- “The social vibe of a tenant/landlord relationship in a ‘tenant-market’: the case of Romania”, Urban Studies’ Monday Research Workshop, University of Glasgow, March 2024. See Power Point presentation here.
- Geography Department, University of West Timisoara: April 2024, invited by Prof Remus Cretan (two presentations).
- HouseInc project webinar, invited speaker, Fraunhofer-Institut für System- und Innovationsforschung ISI Germany, February 2024.
- “Structures of feeling: the affective economies of private renting in the Majority World”, Urban Studies Seminar Series, University of Glasgow, October 2023. See Power Point presentation here.
- “Structures of feeling in the affective economies of private renting in the Majority World”, the Build Environment, University of York (BE@YORK), October 2023. See annotated pdf presentation here.
- PROJECT WORKSHOP 2: “The Affective Economies of Private Renting in the Majority World”, organized at the Royal Geographical Society – IBG Annual International Conference, September 2023, London, with presentations by Prof Adrienne Csizmady et al (short-titled “Generation Rent in Hungary”), Dr Esther Yeboah Danso-Wiredu (short-titled “Rent Advance in Ghana”), Prof Paula Meth (short-titled “Youth, Renting & Residing in Ethiopia and South Africa”), Dr Hannah Sender (short-titled “Private Rental Markets in Lebanese Border Towns”), Dr Shaghla Parveen et al (short-titled “Renting in Dehli and Dhaka”) and Dr Adriana Soaita (workshop homonym). Participation partially sponsored by the Development Geographies Research Group.
- PROJECT WORKSHOP 1: Private renting, tenants and landlords in postcommunist societies, project launch workshop (international webinar), April 2023, with presentations by Prof Alan Morris (UT of Sydney), Dr Jane Zavisca (U of Arizona), Mr Claudio Acioly (CIFHP Albania) and Dr Adriana M Soaita (U of Bucharest).
Press Releases
- 1 October 2024, ICUB anunță organizarea atelierului de discuții „Despre chiriașii și proprietarii locuințelor închiriate în România” https://unibuc.ro/icub-anunta-organizarea-atelierului-de-discutii-despre-chiriasii-si-proprietarii-locuintelor-inchiriate-in-romania/
- 15 September 2024, RadarImobiliar anunță organizarea atelierului de discuții „Despre chiriașii și proprietarii locuințelor închiriate în România” https://radarimobiliar.ro/2024/workshopul-sa-intelegem-chiriasii-si-proprietarii-de-case-inchiriate-din-romania-organizat-in-data-de-5-octombrie-2024/
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December 2023, “Experiences of renting in more ‘hidden’ markets”, released in European Network of Housing Research’s bi-monthly newsletter (ENHR, p. 29) distributed to over 500 members.
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December 2022, “EU Horizon MSCA Project launch – 1 December 2022”, released in European Network of Housing Research’s bi-monthly newsletter (ENHR, p.19-20) distributed to over 500 members.
Project partners: University of Bucharest (coordinator)
Contracting authority of Romania: European Research Executive Agency (REA)
Project type and number: Marie Skłodowska-Curie Fellowship, Horizon Europe Project 101059188
Project title: The affective economies of private renting: Understanding tenants and landlords in postcommunist Romania
Acronym: AFFECTIVE-PRS
Duration: 24 months
Total project budget: €133.735,68
Implementation period: 01.12.2022 – 30.11.2024





































