Beginning with the 2026-2027 academic year, the Faculty of Journalism and Communication Studies (FJSC) at the University of Bucharest is introducing a range of new courses while significantly expanding its portfolio of electives. The updated curricula will give students greater flexibility to shape their educational pathways according to their interests while responding to the profound digital transformation reshaping the media and communications industries.
The Bachelor’s programme in Journalism will include 33 elective courses organised into 11 elective clusters across the three years of study. New additions include Writing for Digital Interfaces and Technology, Innovative and Experimental Journalism, Digital Transformation and Multiplatform Audience Management, Environmental Journalism, and TechResist: Responsible Technology Use, Digital Detox and Wellbeing. The curriculum also features four elective clusters dedicated to international media systems, including the Anglo-American and Francophone press, alongside multilingual writing, communication strategies and public discourse in several widely spoken international languages.
Among the new offerings, Innovative and Experimental Journalism introduces students to emerging forms of digital storytelling, from scrollytelling and geospatial mapping to sensor journalism and AI-assisted reporting. Students will also explore vibe coding, learning how to build prototypes of journalistic tools using artificial intelligence without advanced programming skills, an approach increasingly adopted by leading news organisations around the world.
The course Writing for Digital Interfaces and Technology develops students’ skills in UX writing, UI writing and content design, teaching them how to create and optimise content for digital products, including interface copy, buttons, headlines, error messages and complete user journeys. Students will learn writing principles that shape user behaviour in ethical and responsible ways.
Students taking Digital Transformation and Multiplatform Audience Management will examine how digital platforms fragment audiences and reshape public attention. They will gain practical experience using analytics, SEO and social media insights to develop platform-specific content strategies while exploring revenue models such as subscriptions, branded content and membership communities.
The course TechResist: Responsible Technology Use, Digital Detox and Wellbeing examines the impact of persuasive technologies on journalists and society, covering topics such as psychological manipulation, cybersecurity risks, technology-related anxiety and digital addiction. Particular emphasis is placed on digital wellbeing, cybersecurity and practical strategies for maintaining a healthy relationship with technology.
Environmental Journalism aims to bring issues such as climate change and its impact on communities more prominently into the Romanian media landscape. Students will develop specialist reporting and storytelling skills while gaining a solid understanding of public policy related to biodiversity and nature conservation. The course also promotes solutions journalism that supports local communities and contributes to positive social change.
The Bachelor’s programme in Communication and Public Relations will include 26 elective courses organised into 11 elective clusters. New additions include Influencer Marketing: Communication Campaigns, Strategic Communication in the Context of the Digital Society and Information Security, Public Relations in the Cultural Sector, and Etiquette and Protocol in Organisations.
Influencer Marketing: Communication Campaigns introduces students to contemporary digital communication strategies and the growing role of content creators in building meaningful relationships between organisations and their audiences.
Strategic Communication in the Context of the Digital Society and Information Security focuses on designing communication strategies for organisations while helping students understand information vulnerabilities and develop communication responses that strengthen trust and resilience in the digital age.
The course Etiquette and Protocol in Organisations equips students with practical knowledge of institutional, governmental and corporate protocol, from official precedence and diplomatic etiquette to drafting protocol documents and representing organisations in formal settings.
The Bachelor’s programme in Advertising will likewise include 26 elective courses organised into 11 elective clusters. New courses include AI for Public Relations and Advertising: Tools, Practices and Ethical Use, KPIs and Performance Measurement, Audience Research, and Visual Culture.
AI for Public Relations and Advertising: Tools, Practices and Ethical Use develops students’ ability to integrate artificial intelligence into communication activities, from content creation and data analysis to automating public relations and advertising workflows while applying AI responsibly and ethically.
KPIs and Performance Measurement prepares students to evaluate the effectiveness of communication activities using Key Performance Indicators (KPIs) and data analysis methods. Students learn how to define measurable objectives, select appropriate metrics, interpret results and use evidence-based insights to optimise advertising and public relations campaigns.
The course Audience Research provides an in-depth understanding of quantitative and qualitative research methods, audience segmentation techniques and data interpretation, enabling students to use research insights to inform communication, advertising and public relations strategies.
“Our goal is not simply to introduce new courses, but to ensure that our curricula reflect the way journalism and communication professions are evolving. Today’s students need to understand technology and use it effectively, creatively and responsibly while maintaining a healthy balance that supports both their professional and personal wellbeing. The updated curricula also place greater emphasis on foreign-language studies and international media systems, particularly the French and Anglo-American press traditions. This reflects both our integration into the European Higher Education Area and the increasingly international profile of our student community. Students will also be able to take any elective course as an optional, non-credit course if they wish to develop additional skills. Regardless of when these new electives formally become part of a programme’s curriculum, they will be available to current students as optional courses from the next academic year,” said Associate Professor Romina Surugiu, PhD, Dean of the Faculty of Journalism and Communication Studies.
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