The University of Bucharest, through its Research Institute (ICUB), is a partner in the international interdisciplinary project to combat gender stereotypes, through TV series watched by teenagers, Gender equality through media investigations and new training perspectives (GEMINI, Gender Equality through Media Investigation and New Training Insights), held in the period 2023-2025.
In Romania, the project team is led by prof. Raluca Radu, PhD, teaching staff at the Faculty of Journalism and Communication Sciences, and its members are prof. Mihai Coman, PhD, teaching staff at the Faculty of Journalism and Communication Sciences, Anamaria Sasu, PhD candidate, and Nicoleta Talpeș, PhD candidate at the Doctoral School in Communication Sciences of UB.
EU Gender Equality Strategy 2020-2025 focuses on gender stereotypes which, usually resulting from unconscious biases, contribute to the creation of gender inequalities, especially among young people. Within this project, the impact of TV series on young people’s perception of gender equality will be investigated, with the aim of developing didactic materials that can be used for a dialogue on gender and gender equality in high schools, as well as for their involvement in the topic through screenwriting and video production.
The ten partners of the GEMINI consortium are from Italy (project leader), Romania, Denmark, Ireland, Portugal, Bulgaria and Malta.
The GEMINI project received funding amounting to around 800,000 euros from the CERV (Citizens, Equality, Rights and Values) program of the European Union, for the period 2023-2024, and is co-financed by each partner of the consortium.More information on GEMINI can be found here.