On Wednesday, 18 February 2026, the Research Institute of the University of Bucharest (ICUB) invites you to the presentation “AI, the Spectacle, and Marx: Who is using the tech and for what purposes?”, delivered by Professor Gwen Bouvier, from the Shanghai International Studies University.
The event will take place beginning with 14:30 (EET) at the Rectorate of the University of Bucharest, in the Administration Council Room (90 Panduri Street, 1st Floor). It is open to the entire UB academic community: students of all levels, faculty members, and researchers interested in the announced topics.
Gwen Bouvier (PhD, University of Wales) is a Distinguished Professor at Shanghai International Studies University, Institute of Language Science. Her main research interests are digital communication and civic debate on social media. Professor Bouvier’s publications have drawn on critical discourse analysis, multimodality based on social semiotics, and online ethnography. She is the Editor for Social Semiotics and Book Review Editor for Discourse & Society, and the Journal of Multicultural Discourses. Her latest publications include the book Qualitative Research Using Social Media (Routledge, 2022) and the articles Cancel Culture and Trigger-Ready Fragmented Interest Groups (TV and New Media, 2025); Social Media and the New Canon of Use for Social Protests (Discourse, Context and Media, 2025); and Evaluating the American-Chinese Trade War on Chinese Social Media: Discourses of nationalism and rectifying a humiliating past (Critical Discourse Studies, 2025).
In the present, she is visiting fellow at the Social Sciences Section of the Research Institute of the University of Bucharest (ICUB).
For more information about the event, please access the presentation abstract provided by Prof. Gwen Bouvier, available here.
Further details at e-mail: events@icub.unibuc.ro.
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